Air france internet marketing Essay Example | Topics and Well Written Essays - 250 words

Air france internet marketing - Essay Example Search engine optimization can be used to increase the return on advertisement investment. In order to optimize the search engine, the marketers need to identify the correct keywords that should be used for the various advertisements (Clay and Susan, Pg. 237). It should be noted that the company may use so many keywords and search phrases but as long as they are not the correct ones, it may end up making a loss on its investment. Therefore, Air France need to concentrate on identifying the correct words and drop some of the keywords that have no search requests or have below per requests. Customers will normally search the keywords and in the event that they do not find what they want with the first click, most of the will not move to the next page or rephrase the keywords they are searching for (Robinson, Lindsey and John, Pg. 10). The campaign tactics should be adjusted so that they focus more on the correct keywords rather than the number of