Mary Kay EC Systems Essay

Founded in 1962, Mary Kay (marykay.com) has about 1.8 million consultants selling its cosmetics and fragrance in 34 countries. In 2008, the company had about $2.4 billion in wholesale sales. As a company that has based its reputation on personal contacts in door-to-door visits and home gatherings, one might think that Mary Kay would not benefit from EC. Actually, the opposite is true. Currently, more than 95 percent of Mary Kay’s independent salespeople place orders via the internet. The Problem The cosmetics market is very competitive, but it is growing rapidly, especially in developing countries. Mary Kay is trying to capitalize on this trend. The My Kay business model enables rapid growth into new markets. By the early 2000s, consultants found that more and more customers wanted to shop online. With a long and global supply chain and the need to manage almost 2 million consultants, it was clear that automation was needed, but Mary Kay’s existing computer system was old and lacked web or e-commerce applications. Therefore, a major overhaul of the information systems was needed. Finally, it became clear that the emergence of social computing might provide a golden opportunity for Internet marketing by the company. The Solution Mary Kay’s IT department is now split into three divisions: e-commerce, supply chain, and back-office support. Because of pressure from the consultants, the restructuring focused on e-commerce. The company’s goals and objectives were set based on industry best practices and this will determine what, how, and when the company is operated, and these also apply to EC initiatives. Mary Kay’s EC solution included the creation of an electronic service desk that supports consultants in 30 countries in a standardized way. Mary Kay also introduced a global electronic ordering system, called Atlas, that allows the consultants to  communicate with company warehouses. An intelligent data repository that dynamically maintains a logical model of the EC environment that can be accessed by Mary Kay IT staff. Mary Kay and its consultants are also making extensive use of social computing. The following are some representative examples of how Mary Kay uses social computing: The company posts job opening announcements on several sites, including MySpace Jobs (jobs.myspace.com). Movies and videotapes are available on YouTube (youtube.com) and on movies.go.com. Several blogs are available, both for and against the company (e.g., marykayandrews.com/blog) Auctions and fixed price items are available for sale on eBay. Mary Kay provides a consultant locator on the Internet (marykay.com/locator). All of these developments are supported by an extensive hardware and software infrastructure, including a wireless remote management system at the 760,000 square-foot corporate headquarters, an extensive wide area network, and a large data center. Some of the EC systems are used enterprise wide (e.g., service desk, ticketing system for consultants for events, and  service requests made by consultants). Others are functional (e.g., accounting, finance, marketing, and inventory control). The company uses an intranet for internal communications as well as dozens of other EC applications. In addition to providing better support to consultants, the EC initiatives produced other benefits, such as greater efficiency, reduced costs and downtime, and improved service. In terms of human resources, it enabled the company to handle its rapid growth without a substantial increase in staffing. The changes also have allowed EC personnel to focus on strategic tasks. Mary Kay found that its engineers and technical people now have time to spend on new innovations.

Describing Gearing and Its Importance in Capital Structure of a Company

A company with low gearing is one that is mainly being funded or financed by share capital (equity) and reserves, whilst the one with a high gearing is mainly funded by loan capital. Now the question to address is which of the two (equity and debt) is cheaper to the company? The answer is that cost of debt is cheaper than cost of equity. This is because debt is less risky than equity and the tax advantage of debt over equity as discussed below: Risk: debt is less risky than equity because: the required return needed to compensate the debt investors is less than the required return needed to compensate the equity investors; †¢the payment of interest is often a fixed amount and compulsory in nature and it is paid in priority to the payment of dividends; †¢in the event of a liquidation, debt holders would receive their capital repayment before shareholders as they are higher in the creditor hierarchy (the order in which creditors get repaid), as shareholders are paid out last. Corporate tax advantage: in the income statement, interest (on debt) is subtracted before the tax is calculated; thus, companies get tax relief on interest.However, dividends (on equity) are subtracted after the tax is calculated; therefore, companies do not get any tax relief on dividends. From the above discussion, we can observe that debt is cheaper than equity when financing a company. However, there are implications of pursing high gearing rather than low gearing. Watzon and Head (2007) described the following as implications of high gearing: Increased volatility of equity returns: the higher a company’s level of gearing, the more sensitive its profitability and earnings are to changes in interest rates.The company’s profit and distributable earnings will be at risk from increases in the interest rate. This risk will be borne by shareholders as the company may have to reduce dividend payments in order to meet its interest payment as they fall due. This kind of ri sk is referred to as financial risk. The more debt the company has in its capital structure, the higher will be its financial risk. Increased possibility of bankruptcy: at very high levels of gearing, shareholders will start to face bankruptcy risk.This is defined as the risk of a company failing to meet its interest payments commitment and hence putting the company into liquidation. This is because interest payment may become unsustainable if profits decrease or interest payments on variable rate debt increase. Reduced credibility on the stock exchange: at a very high level of gearing, investors will be reluctant to buy the company’s shares or to offer further debt. The encouragement of short-termist behaviour: in order to prevent bankruptcy, managers may focus on the short-term need to meet interest payment rather than long term objective of wealth maximisation.Effects of capital gearing upon WACC, company value and shareholder wealth The capital structure of a company refe rs to the mixture of equity and debt finance used by the company to finance its assets. Some companies could be all-equity-financed and have no debt at all, whilst others could have low levels of equity and high levels of debt. The decision on what mixture of equity and debt capital to have is called the financing decision. The financing decision has a direct effect on the weighted average cost of capital (WACC).The weighted-average cost of capital (WACC) represents the overall cost of capital for a company, incorporating the costs of equity, debt and preference share capital, weighted according to the proportion of each source of finance within the business (Cornelius, 2002). The weightings are in proportion to the market values of equity and debt; therefore, as the proportions of equity and debt vary so will the WACC. Therefore the first major point to understand is that, as a company changes its capital structure (i. . varies the mixture of equity and debt finance), it will autom atically result in a change in its WACC. It is important to note that the financing decision (i. e. altering the capital structure) affects the overall objective of maximizing shareholder wealth. This is based on the ground that wealth is the present value of future cash flows discounted at the investor’s required return. The market value of a company is equal to the present value of its future cash flows discounted by its WACC.It is fundamental to note that the lower the WACC, the higher the market value of the company, and vice versa. Therefore, a change in the capital structure to lower the WACC can then increase the market value of the company and thus increase shareholder wealth. As a result, the search for optimal capital structure becomes the search for the lowest WACC, because when the WACC is minimized, the value of the company and shareholder wealth is maximized. Hence, it is the responsibility of finance managers to find the optimal capital structure that will resu lt in the lowest WACC.

Motivation and Emotion

The abstract should be one paragraph of between 150 and 250 words. It is not indented. Section titles, such as the word Abstract above, are not considered headings so they don't use bold heading format. Instead, use the Section Title style. This style automatically starts your section on a new page, so you don't have to add page breaks. Note that all of the styles for this template are available on the Home tab of the ribbon, in the Styles gallery.Keywords: [Click here to add keywords. ] Motivations and Emotions There are five motivations concepts that psychologists use to factor motivation that energize and direct human behavior. The Instincts approach is said to be a set of skills, preprogrammed in people and animals. These skills are biological in nature and programmed into our DNA. Instinct is not something they can be taught, it's an energy that guides various species in specific directions. Some of instincts drive us to reproduce, to birth and raise our children a certain way.D rive-reduction approaches to motivation that energize the behaviors to fill a need. For instance, when you're thirsty the need to drink, or to eat, sleep and we produce. There are also drives that leads us to want to learn or achieve things. Arousal approaches motivates us as humans, to have a certain amount of activity and stimulation. This could be socializing or doing activities and bring out a higher level of arousal. Incentive approaches to motivation the desire to obtain a goal or incentive.This incentive loud be four love, affection, food, sex or another particular goal. Cognitive approaches to motivation is the drive for your own personal enjoyment and satisfaction, rather than a reward that is tangible. This could be motivation of personal pride and satisfaction that physical things may not accomplish. There are five main emotions that drives us: we have love, Joy, anger, sadness, and fear. Love, can give us all of these emotions, when you love someone it brings you Joy.And this love can also cause us to feel sadness, fear and anger. We may worry that somebody will not love us back and this can bring the sadness. You could also be Jealous or angry if somebody does not love us back. Meanwhile, there is one positive emotion about being a returning student here the University of Phoenix and that emotion is pride. As a returning student in my forties, I have so much pride in myself and I know I will not give up on my education. Within a year I will have my degree and no one can take that away from me.This is something that, I Alone, have put in the hard hours for my own personal success. On the other hand, the one negative emotion about returning to school is worry. I worry about everything, from the roof over my head to feeding my family. But, I worry more about school, my grades and completing my assignment of on time. I worry that I may not have what it takes to be a college graduate and do not have the strength to complete my degree. I worry about suc ceeding as a student. The incentive approach to motivation is what will motivate me to complete my degree.Each week I seek out the results of my grades s an incentive and the fulfillment in my motivation to complete my college degree. This incentive helps push and pull me through to the next week. Every week that is completed, is one week closer to achieving goals. When I need extra incentive, I will use of some of sadness and grief of when I previously quit school as a deterrent and a motivator to stay on track. As this previously caused me great sadness and frustration that motivates me to stay in school. Motivation and Emotion The abstract should be one paragraph of between 150 and 250 words. It is not indented. Section titles, such as the word Abstract above, are not considered headings so they don't use bold heading format. Instead, use the Section Title style. This style automatically starts your section on a new page, so you don't have to add page breaks. Note that all of the styles for this template are available on the Home tab of the ribbon, in the Styles gallery.Keywords: [Click here to add keywords. ] Motivations and Emotions There are five motivations concepts that psychologists use to factor motivation that energize and direct human behavior. The Instincts approach is said to be a set of skills, preprogrammed in people and animals. These skills are biological in nature and programmed into our DNA. Instinct is not something they can be taught, it's an energy that guides various species in specific directions. Some of instincts drive us to reproduce, to birth and raise our children a certain way.D rive-reduction approaches to motivation that energize the behaviors to fill a need. For instance, when you're thirsty the need to drink, or to eat, sleep and we produce. There are also drives that leads us to want to learn or achieve things. Arousal approaches motivates us as humans, to have a certain amount of activity and stimulation. This could be socializing or doing activities and bring out a higher level of arousal. Incentive approaches to motivation the desire to obtain a goal or incentive.This incentive loud be four love, affection, food, sex or another particular goal. Cognitive approaches to motivation is the drive for your own personal enjoyment and satisfaction, rather than a reward that is tangible. This could be motivation of personal pride and satisfaction that physical things may not accomplish. There are five main emotions that drives us: we have love, Joy, anger, sadness, and fear. Love, can give us all of these emotions, when you love someone it brings you Joy.And this love can also cause us to feel sadness, fear and anger. We may worry that somebody will not love us back and this can bring the sadness. You could also be Jealous or angry if somebody does not love us back. Meanwhile, there is one positive emotion about being a returning student here the University of Phoenix and that emotion is pride. As a returning student in my forties, I have so much pride in myself and I know I will not give up on my education. Within a year I will have my degree and no one can take that away from me.This is something that, I Alone, have put in the hard hours for my own personal success. On the other hand, the one negative emotion about returning to school is worry. I worry about everything, from the roof over my head to feeding my family. But, I worry more about school, my grades and completing my assignment of on time. I worry that I may not have what it takes to be a college graduate and do not have the strength to complete my degree. I worry about suc ceeding as a student. The incentive approach to motivation is what will motivate me to complete my degree.Each week I seek out the results of my grades s an incentive and the fulfillment in my motivation to complete my college degree. This incentive helps push and pull me through to the next week. Every week that is completed, is one week closer to achieving goals. When I need extra incentive, I will use of some of sadness and grief of when I previously quit school as a deterrent and a motivator to stay on track. As this previously caused me great sadness and frustration that motivates me to stay in school.

Emirates airlines company analysis Research Paper

Emirates airlines company analysis - Research Paper Example Emirates Group Company has a fleet of about 169 aircrafts. The company operates in the United States, east and west Asia, Europe, Middle East, Australasia, Indian Ocean, and Africa (The Emirates Group, 2012). The Emirates Airline began in 1985, and it has its headquarters in Dubai, the United Arab Emirates. The company’s main mission is to emerge the top airline in the world, which is inspired by the fact that Dubai ranks among the leading cities around the world. Emirates Airlines is owned partly by the government of Dubai and partly by a city part of the United Arab Emirates. The airline is part of the Emirates Group of companies, which began in 1959. Today, Emirates Airline can be regarded as the largest airline in the Middle East and is Dubai’s national airline. The airline is best known for its first class and business class services and has received several international awards in safety, on-time arrivals, and in-flight services (The Emirates Group, 2011). The Emi rates respects diversity at the workplace and in the management of its operations. This helps in eliminating a negative culture within an organization (The Emirates Group, 2012). ... A team work culture enables employees to pay attention to the company's goals, which enables the airline to sustain its competitive advantage. Team work produces actions that are highly coordinated. The management and employees are in constant joint efforts that enhance the quality of Emirate’s services and products (The Emirates Group, 2012). Hiring personnel at the Emirates The Emirates airline focuses more on hiring employees with significant experience in airline and travel industry. Persons interested in working with the airline apply for the preferred positions on the company’s website or by dropping their applications to the company’s offices around the world. Successful applicants are then invited for interviews test for a person’s skills, employment history, motivation, and availability. The nature of the interviews depends on the job applied for, and jobs such as those of pilots may involve intensive recruitment procedures. Interviews at the Emir ates mainly involve panel interviews, company presentations, one-on-one interviews, and group interviews (The Emirates Group, 2012). Objectives of personnel selection process The Emirates airlines recognizes that for it to achieve its strategic objectives and to secure its values, recruiting and retaining skilled and committed workforce are of the essence. Therefore, the company’s recruitment and selection procedures are structured in a way that helps the company to hire the best suited candidates for various job positions. The recruitment and selection procedures are guided by several policies. At the top, of the recruitment and selection procedures is the need to ensure that there is an equal opportunity for all applicants. Secondly, the hiring process focuses on ensuring that

Number of hours worked out and number of calories burned Speech or Presentation

Number of hours worked out and number of calories burned - Speech or Presentation Example The data came from a random survey of 100 participants who actively exercised daily. They were asked to list the main form of exercise they partake. Their weight as well as the average hours of work out per day were recorded and the calories burnt computed based on the averages reported on literature. In particular its expected that a person weighing 70kg would burn 560,490, 245 and 420 calories by running, jogging, walking and cycling for one hour respectively. Statistica analysis was performed using simple tools such as graphs, table of summaries, correlation analysis and regression analysis. To begin with, the distribution of respondents with regard to their main form of exercise is summarized by the pie chart below. In this case, there were equal numbers of respondents per form of exercise (Kutner, et al., 2005). A summary of the various parameters of interested is presented in the following table. It is clear that the average weight of respondents was about 80Kg in all the categories. Moreover people worked out an average of 3.5 hours per day burning 1000 and 2600 calories. A look at the trend in the calories burn out for various forms of exercise was done by plotting line graphs. To begin with, a line graph of calories burnt against the hours worked our is presented hereunder. On average, the more hours of cyclingp, the more calories are

The Difficulties of Using Phrasal Verbs for English Learners Research Paper

The Difficulties of Using Phrasal Verbs for English Learners - Research Paper Example The rationale behind such a theory is that there exist a wide range of levels and types of multiword expressions which includes idioms, fixed expressions, phrasal verbs, prefabs etc. Grammar courses or EFL (English as a Foreign Language) and / or ESL (English as a Second Language) curriculums and other such textbooks concerning grammar, typically emphasize on the learning of phrasal verbs. As such verbs are comprised of verbs i.e., the content word and particles i.e., the function word, such verbs can be studied and understood with respect to studies aimed at vocabulary building as multiword expressions or in grammar as transitive verbs and separable verbs. Several phrasal verbs lack transparency in terms of meanings i.e., certain phrasal verbs are complicated in structure and form and hence it is difficult to comprehend its connotation in entirety by uniting the meanings of the components, verbs, and particles. The use of such idiomatic meanings makes it difficult for English language learners study and apply such words, even if they are aware of the significance of their use. Although the difficulty in using and learning phrasal verbs is widely known, there is little research concerning this field. This paper on â€Å"The Difficulties of Learning and Using the Phrasal Verbs for English Learners† strives to analyze and understand various aspects including the significance of such words, the types of difficulties encountered by ESL / EFL learners and the various ways of overcoming such difficulties. â€Å"A unit which is a constituent at the phrase level and above† It is often identifiable with such criteria as: being the minimal possible unit in reply and has such characteristics as a regular stress pattern and phonological changes conditioned by or blocked at word boundaries. Grammar is an integral part of language learning that facilitates everyday communication. It is a key factor that influences designing of syllabus for learners, and the central point of

The Differences in Performance Between Various Companies Research Paper

The Differences in Performance Between Various Companies - Research Paper Example There are a number of Work/Life events where employees at SAS get guidance on other matters that may affect their productivity at the workplace. During these events, all the employees interact and share the problems as a collective unit. All these activities give the employees motivation to work hard as well as creating a cohesive group. According to Thibaut and Kelley’s classic (1959) interdependence theory, alternatives give rise to options. As such, if the costs are more than the rewards, they are likely to leave the group, but if the rewards are more than the costs, they are likely to stay on and work hard to ensure that there is a success in the group (Attractions). The work environment at the SAS Company is unique making the employees motivated from the rewards within the group. This makes them stay in the company and work hard towards its success. Another successful company that deals in computer software are Cisco. The company provides high salaries to its employees in comparison to other companies. Cisco communicates the long-term strategy indicating that the work, which employees do, is more than just a job (CNN, 2011). They, therefore, strive to change the way employees work and live by giving them a comfortable pay. This gives the employees motivation since they work hard hence the success of the company. Further insight into Thibaut and Kelley interdependence theory highlights the issue of rewards and costs comes in place (Attractions). The salary, which the employees at Cisco Company receive, is high thus their allegiance to the company. The Company trains its employees on the culture to embrace.

American Foriegn Relations 1964-1968 with China Research Paper

American Foriegn Relations 1964-1968 with China - Research Paper Example restrictions on travel to and trade with the China mainland; 6) the U.S. response to French recognition of the People's Republic of China; and 7) U.S. policy concerning Tibet.1 Lyndon B. Johnson was the president of the United States during the above-stated period and the official policy towards the Peoples Republic of China was a continuation of the policies of the previous governments. BIBLIOGRAPHY \l 1033 The US had not yet recognized the Communist government in China and it was instead supporting the Nationalist government run by Chiang Kai-shek which was stationed in Taiwan. BIBLIOGRAPHY \l 1033 A ban was imposed by the US on its citizen from travelling to and trading with the Peoples Republic of China. BIBLIOGRAPHY \l 1033 America was also giving support to the Chiang kai-shek government to retain its seat in the United Nations. BIBLIOGRAPHY \l 1033 But at this juncture, it was becoming evident that the US will have to recognize the new communist government in China in the near future as the communists had been consolidating their influence over the country. BIBLIOGRAPHY \l 1033 On October 16, 1964, when China carried out its first nuclear explosion, it was a great matter of concern for the US. BIBLIOGRAPHY \l 1033 The US did not see China yet militarily as a nuclear threat but the very fact that China had entered the nuclear group of nations was quite alarming for the US. BIBLIOGRAPHY \l 1033 The US went on a busy mission to convince its public as well as its allies that Chinese nuclear tests were not a potential threat. BIBLIOGRAPHY \l 1033 The then US Secretary of State, Dean Rusk had even recommended prior to Chinese nuclear test that â€Å"should China test, the United States should consider providing India and Japan with nuclear weapons.† BIBLIOGRAPHY \l 1033 Meanwhile, in the US diplomatic circles, a demand for change was felt regarding the US opposition to the UN recognition of Peoples Republic of China. BIBLIOGRAPHY \l 1033 In 1964, the US General Assembly concluded with a tie vote regarding the issue and a resolution stating that China’s inclusion into the UN needs to be a decision with two-thirds majority was passed only with a very nominal margin of votes. BIBLIOGRAPHY \l 1033 Giving recognition to both the Peoples Republic

Mitt Romney For President Research Paper Example | Topics and Well Written Essays - 1000 words

Mitt Romney For President - Research Paper Example He married Ann in the year 1969 however the family faced crucial times when she was diagnosed with multiple sclerosis. Although Mitt’s father held the governorship in Michigan however he is not a career politician. Mitt has spent most of his life in the private sector and hence has all the due knowledge of the economy and about its ups and downs. Mitt’s career is a blend of everything ranging from political orientation to economic knowledge, from public serving to turning around things. This is evident from his career how he reversed a state’s declining phase that was caught up in recession. He was also behind the rescue of 2002 Winter Olympic games from the disaster. The exquisite skills that are seen in Mitt’s personality and his management style are attributed to his career in business. After his graduation in 1971 from Brigham University, Mitt got degrees in Law and Business from Harvard. He initially worked as a business consultant but soon in the yea r 1948 he founded the investment firm named Bain Capital. It was this company that helped many firms to rebuild and launch few of them includes: Bright Horizons, Staples and Sports Authority (Mitt Romney for President). The Republican Party i.e. the Grand Old Party (GOP) has its roots back in the United States Democratic Republican Party. The first candidate to be the president under this party had been Abraham Lincoln in 1860 and ever since the party has about 17 Republican presidents who have served about 88 years in total. The party claims to have 55 million registered voters which is the second largest in the country and is also known to be the advocate of American nationalism, conservatism and economics at its core (2012 Republican Candidates). In 2002 when Mitt was elected as the Governor of Massachusetts, the states position was quite alarming as its budget was out of balance, the taxes were increasing, and the spending was also on the rise hence the state’s overall ec onomy was disturbed. Mitt through his supervision and strict decisions reduced the spending and brought it under control. He managed and restructured the government programs and enhanced the efficiencies throughout. This whole turnaround was brought in by Mitt by casting 800 vetoes against the Democrats and by bringing in the conservative principals to state legislature. It was through his hard efforts that the brought job creating incentives removed red tape from businesses and also brought new businesses to the state. He made a huge economic recovery by eliminating the $3 billion deficit without any tax raising or borrowings. At the end of Mitt’s term in 2007 the state has essentially recovered from economic turmoil (Mitt Romney for President). Running for the Republican President Mitt Romney has to confront the other candidates, although his political career is like a weathervane but compared to the other three candidates he is the most experienced choice. His past experie nces as the Governor of Massachusetts, the founder of Bain Capital makes him stand out above competition as his accomplishment and experiences makes him the best choice for the position. In terms of the responsibilities, Mitt has that skill in him to get things done as seen in the 2002 Salt Lake City Olympics games. Since he has spent most of his career in the private sector, Mitt has a lot to offer as he understands the economy in its very true sense. He has built up his career by starting new

Letters of Intent Essay Example | Topics and Well Written Essays - 2000 words

Letters of Intent - Essay Example Letters of intent basically are a non-binding statement of the future intention of the involved parties and serve as an interim contract that outlines the terms that will govern the relationship of the parties before execution of the legal contract. The legal effect of letters of intent in the construction industry is that the contractor can only be paid on ‘quantum meruit’ basis for the reasonable work done (Furmston, Norisada and Poole 1998). The contractor or the employer can stop the work at anytime without a legal notice thus no party will be able to claim any damages for delays or defective work since no legal contract has been established. Another risk of relying on the letters of intent in the construction industry is that parties may presume that a letter of intent has been replaced with a full contract after the expiry of the date of the letter thus leading to non-entitlement of payments (Furst, Ramsey, Williamson, & Uff 2012). Such documents may contain some b inding provisions such as non-disclosure agreements and covenants that the parties involved should negotiate in good faith. A letter of intent can simply be referred as an expression by one party of an intention to form a legal and binding contract. In the case of Cleveland Bridge and Engineering Co v British Steel Corporation (1984), the court held that a letter of intent is not binding since important elements of contract such a price were lacking, but contractors have a right to be compensated on a reasonable basis for their work (Furmston, Norisada and Poole 1998). Advantages and disadvantages of letters of intent There are certain advantages for the use of letters of intent in UK construction industry. Though not legally binding, the letter may save the employer the costs associated with attorney fee or accounting fees in the formation of the contract (Ashworth 2012). The letter will signify an intention to enter in to a binding contract before any substantial expenses have bee n incurred by either party. The letter is usually straightforward and is useful in the contract negotiation process since it provides the opportunity to include contract clauses such as binding terms and non-disclosure provisions. The letter will increase the confidence of both parties to the deal through establishing the time frames, expenditure and payment terms for the work activities. The letter of intent will allow the contractor the opportunity to include ‘no shop’ clause that means that the employer will not allow other contractors to solicit or negotiate for the same construction work (Knowles 2012). The letter allows both parties to adhere to the future contract terms such as non-completion covenants, special agreements, warranties and price (Lewison 2011). However, letters of intent suffer several disadvantages since they cannot bind the parties. Such letters may lead to double negotiation of the work thus delaying the completion of the construction work. Afte r signing the letter of intent, it might be difficult for the parties to renegotiate the substantive terms and conditions of the deal since such letters are non-binding. The employer is left at a disadvantaged position by the ‘no shop’ clause since he or she cannot negotiate or solicit competing offers from other potential contractors. The employer is also at risk since the contractor may dishonor his promise

Outline and critically evaluate theories of globalisation in Essay

Outline and critically evaluate theories of globalisation in communications - Essay Example Globalization is associated with new expertise such as use of internet, communication and cultural exchange across diverse continents and areas and has led to increase in international trade, international capital flow, flow of information, cultural exchange and international movement of labor (Fischer 2003, P3). Though globalization has been given varying definitions as well as its impacts across various disciplines such sociology, economics, political and cultural, there is a common acknowledgement of development of information and communication technology as a major contributor to globalization. Therefore communication is a major element of globalization (McAnany 2002, P 3). Globalization has led to emergency of global markets that has both negative and positive effects on people in regards to their occupation, spiritual values, and personality. The theory of globalization is wide and therefore it interpretation has several effects on understanding of globalization and can be subd ivided into several theories with universal focus to social analysis and changes (El-Ojeili and Hayden 2006, P.2). This paper will outline and critically evaluate theories of globalization in communications. Theories of Globalization There are different theories in regard to globalization but most of them are based on a common viewpoint, worldwide associations and pattern (Ardalan 2012, P. 94). Previously definitions on globalization suggested that it is a continues process that have existed from long time ago as people travelled to different areas to trade to the current state of globalization where trade barrier has been minimized with free movement of labor and capital across nations. In recent times globalization has been expanded to include economic, cultural and political theories. Globalization has been associated with development of information and communication technology and there communication is an important factor of globalization. Each theory can be explaining under di fferent consideration depending on the current situation and discipline of study but all theories depend and interact with the other theories and therefore the theories of globalization will be discussed as follows for easy understanding: World economical theory World political theory World cultural theory World communication theory World economical theory People around the world have interacted over a long period for trade and globalization has been associated with the spread of capitalism and trade in the globe (Robinson 2007, P 125). Growth and development of contemporary world economy has been associated with traditional European trade that have evolved and expanded over time to the whole world due to global market, multinational companies, international borrowing and lending, international trade organization, environmental regulatory bodies and communication technologies that connect people across the continents. European economy developed in sixteenth and seventh centuries and later started venturing into other parts due to development of technology and this later grew to world trade (Lechner 2001). With improved technology there was improved production, established military group and developed modes of transport that helped to reinforce economic ties with different areas thus

Digital Smell Technology Essay Example for Free

Digital Smell Technology Essay We all are aware about todays technology evidence, how far it resembles with our day to day life. Everything around us is changing so rampantly. Basics needs in this era of technology are not just limited to three i.e. food, shelter and clothes, people are expecting a lot than this three basic one. If you observe carefully technology mainly focused on our sense of sight and sound, you will find it more interesting and incredible. Now it’s time to add one more sense into the list and that is nose and tough. We all are very quantize with the online shopping through internet, while buying some product on the internet we can see the image of the product. This online shopping is just limited for some products like clothes, mobiles etc. But now you can buy those products which have smell like perfumes, cakes etc. Anything which you will decide to buy from its smell. Means you will be able to smell the object just sitting in front of your computer by using this digital smell technology. Now you might be thinking that how it will be possible ?. California based Dig scents Inc. has developed this technology. A small device connects through your computer or laptop via serial port and has its own driver which produces the smell related to your product in your room. The idea of this technology came from one perfume making company for the advertisement of his perfumes products. This digital smell technology can be used for the security purpose in public places like theaters or some auditorium etc for detecting the odd flavor of some explosive materials. There is USB device which need to connect to your computer via. USB device is called ismell. Which contain some chemicals to produce the all types fragrance using different combinations. For each smell there is some code for respective smell. When user click on that product link client request  the ismell device and the device recognized the coding according to that the respective smell will be escaped from the device and spread into the room.

Theme Of Social Change And Freedom English Literature Essay

Theme Of Social Change And Freedom English Literature Essay In both the plays The Cherry Orchard by Anton Chekhov and A Dolls House by Henry Ibsen the protagonist is a woman. Madame Ranevsky of the The Cherry Orchard and Nora Helmer of the A Dolls House both find themselves enchained and victims of the social norms existing at that time and their own personal past. In the beginning both Nora and Madame Ranevskys lives were moulded to comply with social norms but the play sees their evolution from controlled women to the independent characters free from social constraints as well as burden of their past memories. This evolution towards their freedom was both the consequence as well as catalyst for furthering the social change in society at large, although several characters in both the plays like Firs and Trophimof deal with the potential difference among social progress and social change and doubt the effectiveness of the Liberation. Moreover emancipation of serfs has led Lopakhin previously a serf into flourishing as a liberated, wealthy businessman. With financial success Lopakhin witnesses a significant class change within the society. In the company of Madame Ranevsky, Lopakhin feels self conscious, still a peasant at heart but deep down in his mind he knows that things have changed in his favour. Against this background of Lopakhins success, the bankruptcy faced by Mrs. Revesky further frustrates her. When Lopakhin offers his plan to her in order to improve her financial position by the construction of villas at the cherry orchard, Mrs. Revesky refusal not only exhibits her impractical attitude and lack of business acumen but also she is not free from her image of an aristocrat- she is still a slave of her passions she spends extravagantly ignoring her present crises. She is not only a victim of social change around her but also of her own flaws and passions and her running back to her former lover in Paris in the end displays her desire to seek liberation from her past memories which have chained her throughout her life. She although unlike Nora Helmer does not want to develop into an independent, intellectual personality as she still wants some support system to cling on which in the end is her former lover. Moreover it seems that her running away from her past memories although is liberating her from her times of yore but she is not trying to find her true self in this liberating process. She is still unable to discover herself which is clearly pictured as a goal by Nora Helmer in A Dolls House. In the A Dolls House written by Henrik Ibsen in 1879 at the time of the movement of Naturalism, which is regarded as a milestone in theatre for its representation  of  pragmatic  individuals, locations and situations,  Henrik  restricts  his  story  to  the  middle  class families and his writings are of a society that is partial not only by its means of living but also its outlook. In his play, Henrik deals with womens rights as a matter of significance, which on the contrary was neglected throughout that time period. The heroin of his play, Nora Helmer suffers an inferior character and is a victim of social norms, in the beginning she struggles desperately to conform to these norms but ultimately evolves towards self liberation. Its only after eight years when Krogstad blackmails her for forging her dying fathers signature that she realises that she lived with a hypocrite and her affection and love for her husband was of least interest to him and he would no m atter what consider his social reputation more important than his family. Nora changes herself to become independent, free form social constraints to explore her own goals and beliefs. Throughout much of the play Nora Helmers character is depicted as subjugated by both authoritarian social conventions and manipulations of Torvald Helmer, her husband. But unlike Mrs. Ranevskys character that remains unchanged throughout the play, Nora is a dynamic character. Noras personal character sees a remarkable revolution. From a meek and submissive, childlike silly wife to her husband, she mutates into independent personality seeking self realization and in  her  concluding  lines Nora states Im a human being no lesstry to understand them  [3]   Nora  discards  the  male-controlled  structure of her family  that  refuses  her  a  self-determining  individuality. She demands  an  alteration,  a  progression  of her relations founded on edification and egalitarianism. By  declining  Torvald of being called as her husband and  by  disagreeing with  the  missing  and  departed  father  whose  family name  she  brought into play by means of  counterfeit  signature, Nora has travelled the remoteness and has promoted the capacity in her to doubt the spurious conventions that since her childhood have held her in repressed and overpowered. In the play, authors award to Nora, the right  to  stride  on the way to  her  personal  individuality, Ibsen has provided her  with the  right  to  discover her personal language,  to  designate  her  own  name.  Noras closing gesticulation announces her parting from the rigid role of  a  wife.  Noraà ‚  seems  to  rise as a principal example of liberation. Nora adamantly insists on pulling  herself  away  from Torvalds outlook of her as a conventional wife. She on the other hand makes a decision to distinguish herself as someone in process, in a condition of achieving, rather than of having a definite and rigid individuality. Nora walks out of the house to locate her being and educate herself. With the understanding that her matrimony had been a lie, the world is dissimilar outside, and that there are people who will lend her a hand to get through life, she makes a decision to develop into her own person. I think, for a woman as loving Nora who had an affectionate and caring mind that was prepared to do anything for her husband, nothing else mattered except her family. She had a fervent and dedicated would happily forfeit everything as the reason of her existence is to be enjoyable for her children and husband; and to have fun. After discovering that Nora copied signature of her father on the loan bind, her husband, Torvald nullifies their marriage without caring Noras love towards him which made her take this step. In their last conversation Torvald becomes more oppressive and saysNora, I would gladly work for your sake. But no man can be expected to sacrifice his honour, even for the person he loves and she on realising the situation he wants to maintain answers him, Millions of women have done it  [4]   In my opinion, in the beginning of both the plays, the protagonists because of their situations had inauthentic personalities which progressively and eventually developed into much finer and genuine personas. Moreover with the help of depicted economic circumstances and the unusual personality of the characters, both the plays, The Cherry Orchard and A Dolls House suggest that there are two sources which determine change and freedom which are economics which comes from without and control over oneself which in contrast comes from within. Word Limit: 1410

Revenge and Vengeance in Shakespeares Hamlet - Going Beyond Revenge Es

Going Beyond Revenge in Hamlet      Ã‚  Ã‚  Ã‚  Ã‚  The simplest and superficially the most appealing way to understand Shakespeare’s Hamlet is to see it as a revenge tragedy. This genre was well established and quite popular in Shakespeare’s time, but it was precisely part of his genius that he could take old forms and renew them by a creative violation of their standards. As this essay will explore, Hamlet stands the conventional revenge tragedy on its head, and uses the tensions created by this reversal of type to add depth to its characters and story.      Ã‚  Ã‚  Ã‚  Ã‚   The revenge tragedy of Shakespeare’s age, as exemplified in such productions as The Spanish Tragedy by Thomas Kyd and The Tragedy of Hoffman by Henry Chettle was gruesome to a degree. In the latter work, for instance, the hero displays on stage the skeleton of his father, who has been tortured to death for piracy, and later on takes part of his revenge by killing one of his enemies with precisely the same tortures, and hanging him in chains beside the skeleton of his father. In the process, the original religious symbolism of death imagery, in particular the skeleton and the skull, is perverted into little more than eye-catching tokens of revenge (Jacobs 1993).      Ã‚  Ã‚  Ã‚  Ã‚   The classic revenge tragedy is thus quite a simple affair: there is an offence, and it is followed in a fairly mechanical manner by revenge, preferably bloody and protracted. However, as Delville and Michel (1998) point out, this structure is undermined by Shakespeare in the person of Hamlet. Unlike even Shakespeare’s own creations, Brutus, Macbeth, and Othello, Hamlet is unpredictable. In an earlier version of the play, referred to as the Ur-Hamlet, and attributed to Thomas Kyd, the only reason for... ...rd and poisoned cup. In the deaths of Polonius and Ophelia, and indeed in his own, he learns that means cannot be separated from ends, and that the consequences of his own choice of means – his madness – will come back to haunt him. It is in this sense that Hamlet may be read as a journey of self-discovery, even though the journey ends only in the grave.    Works Cited Delville, Michel and Pierre Michel. â€Å"Introduction to Hamlet.† Tr. Eriks Uskalis. University of Liege, 1998. 20 April 2001. Jacobs, Henry E. â€Å"Shakespeare, revenge tragedy, and the ideology of Memento Mori.† Shakespeare Studies 21, 1993: 96-108. Electronic. EBSCO MasterFILE Premier, 14 June 2001. Shakespeare, William. â€Å"Hamlet, Prince of Denmark.† The Complete Works of William Shakespeare. London: Spring Books, n.d.: 945-980.   

Liquor Ads On Tv :: essays research papers

According to Antonia Novello, Surgeon General of the United States, in SIRS Government Reporter, the principle cause of death for those between the ages of 15 and 24 are alcohol related car crashes (1). Doesn't it make sense that we should concentrate our efforts into reducing this problem of alcohol abuse? Apparently DISCUS, the Distilled Spirits Council of the United States, doesn't think so. Worsnop says that on November 7, 1996, they removed their voluntary ban of hard liquor ads on television and radio that had been in affect since 1936 (219). He then states that the removal came right after Seagram, a liquor company, advertised for some of their hard liquor on KRIS-TV in CorpusChrist, Texas (219). This movement is definitely a step in the wrong direction and action should be taken to reinstate this ban, but this time legally. First of all, the removal of the ban gave DISCUS a bad reputation. Already the four major TV networks (NBC, ABC, CBS, and FOX) have vowed not to air ads for hard liquor (Worsnop 219). DISCUS has also lost respect in the field of politics, especially with numerous congressmen and the President, himself. Worsnop said "Beer group representatives think DISCUS' announcement undercut its credibility in Washington" (219). Bill Clinton referred to the decision as "simply irresponsible" (qtd in Worsnop 219).Secondly, many of these advertisements for liquor have been said to target teens. However, Seagram's executive vice president of marketing strategy, Arthur Shapiro, said that Seagram had taken "great pains that our advertising doesn't appeal to or aim at children" (qtd in Krantz 1). This is not so, according to Katherine Prescott, who pointed out the use of animals and a graduation theme in Seagram's commercial. This seems to associate the use of alcohol with academic success when the two rarely coexist (Tannert 2). Clinton also expressed his concern that the ban may cause increased drinking among minors (Facts on File 492 vol 57). Even if teens were not targeted directly in an advertisement, Froehlich says "Teenagers are three times as likely as adults to respond to ads..." This is party due to their self-insecurity (Froehlich 1 Novello in SIRS Researcher 5).It has been suggested that in order to reduce teen response to advertisements, counter-advertising should be used. This is when advertisements are shown that discourage illegal or abusive use or products. Research projects showed that while advertising increased consumption, counter-advertising had a successful, opposite affect (Saffer 4).

The Pros and Cons of Genetic Engineering Essay -- Genetic Engineering E

  Ã‚  Ã‚  Ã‚  Ã‚  Genetic engineering is a process in which scientists transfer genes from one species to another totally unrelated species. Usually this is done in order to get one organism to produce proteins, which it would not naturally produce. The genes taken from one species, which code for a particular protein, are put into cells of another species, using a vector. This can result in the cells producing the desired protein. It is used for producing proteins which can be used by humans, such as insulin for diabetics and is also used to make organisms better at surviving, for example genetically modifying a plant so that it can survive in acidic soil.   Ã‚  Ã‚  Ã‚  Ã‚  There is debate about whether genetic engineering should be used or not, and to what degree. There are many problems that can occur from the process and many of these cannot be avoided currently. There are known problems and there is also the fact that the whole process is unpredictable and unforeseen problems could crop up. A good example of this was the influence of a genetically engineered organism on a food chain, which sometimes damaged the local ecology. The new organism could now compete successfully against other species, causing unforeseen changes in the environment. This could then have a knock-on effect that could lead to the destruction of whole species.   Ã‚  Ã‚  Ã‚  Ã‚  Due to the quite random nature of genetic engineering, there is a risk that it may disrupt the functioning of other genes in an organism. This could mean that the organisms do not survive at all, or become some sort of mutated freak, which is completely different and maybe even more dangerous. Genetic engineers also intend to profit by patenting genetically engineered seeds. This means that, when a farmer plants these genetically engineered seeds, all the seeds have an identical genetic structure. As a result, if a fungus, a virus, or a pest develops which can attack this particular crop, they might all be at risk, resulting in widespread crop failure. Insects, birds, and the wind can carry genetically altered seeds, which can cross-pollinate with genetically natural crops and wild relatives. All crops, organic and non-organic, are vulnerable to contamination from cross-pollinatation, meaning that problems in the original genetically modified organisms can be spre ad a... ...age because it means that insulin, which keeps diabetics alive, can be produced quickly and cheaply. Genetic Engineering could also increase genetic diversity, and produce more variants of the same species that could also be crossed over and implanted into other species. Animals and plants can be 'tailor made' to show desirable characteristics. Genes could also be manipulated in trees for example, to absorb more CO2 and reduce the threat of global warming. This would actually help the environment. However many of these things have not been tested and are much more difficult in practice than in theory. That added to the massive uncertainty about the effects and results of genetic engineering would suggest that the benefits do not outweigh the risks taken to obtain them. A religious question also arises. By changing the cells of living organisms are we ‘playing God’ and if we are should we be allowed to?   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion I would say that genetic engineering is certainly a good thing saving lives in many cases. However more tests need to be carried out, and profit-hungry companies should not be allowed to do whatever they want in their quests for profit.

Native American Culture Essay

The Native American culture is diverse in different aspects such as music, dances, performances and even arts. They have a variety of musical instruments and dancing styles. Each dance is performed during different occasions or activities. The Native Americans had different attires which were worn during different ceremonies such as religious functions, rituals and community gatherings (Leco Para 9). An example of the native ceremonies is the powwow. This is a gathering which is mainly composed of different Indian tribes. It involves different activities such as dancing competitions, narrating stories and other contests. These are activities which usually take place over the weekend in different areas and everyone is invited to attend this function (Leco Para 10). There are different types of dances such as jingle dance, war dances and other communal dances. The jingle dance is mostly a contest for women and the dancing attire is decorated with metallic material. Other dances include scarf dance which is performed in a bird like manner. The dress for this type of dance is painted and surrounded with beads (Leco Para15). There are different war dances which are mainly performed by the men. These include fancy dance and grass dance. The attires are decorated in different colors of beads, furs and feathers. The other kind of dance is the Kiowa gourd dance which is performed basically for the purpose of remembering great elders and warriors from different tribes. The Kiowa dance is for everyone including the spectators. This kind of dance brings people together and it serves to enhance peace and unity. Most of the Native American music involves dancing, chanting and different styles of dancing (Leco, Para 18). Native American Flute The Native American flute was a wooden type of flute. It has a whistle like mouth piece and was an important instrument in most occasions and ceremonies. The way it was curved is very different compared to the flutes found in Asia, Europe and Africa. The different types of flutes were made from different materials such as cedar, sweet grass and river cane. These flutes include black arrow flutes and Turtle Island flutes. The flutes were carried in bags made from deer skin (Native Languages of the Americans, Para 7). Flute bag Source: Native Languages of the Americans website Native American Drums The Native Americans had different types of drums such as Hoops drums, Shamanic drums, Foot drums, Powwow drums, Tom Tom drums and water drums. The hoop drums were used in different kinds of rituals and other ceremonies. They vary in diameter and are held in the hands. They produce different kinds of tunes depending on the diameters. Those that are big produce a deep voice compared to the smaller ones. These drums are normally made up of different kinds of materials such as skin and hides. They are painted in patterns using different colors (Godbole, Para 3). Shamanic drums are mostly used as tools used to connect with spirits. This practice is known as shamanism and it is a certain kind of ritual. There are different tribes that practiced shamanism such as Lakota tribe which is found in the North America. It helps in connecting these people to a completely different world when they are in a good state of mind. These drums are used during a number of performances and rituals (Godbole, Para 4). Shamanic drum Source: Native Languages of the Americans website The powwow drum is a special kind of drum used for a specific type of ritual known as the powwow. The powwow is a well known event among the Native Americans. This event involves a group of people who are involved in drumming. It is a drum which is bigger in size and requires a group of people to play it (usually 8 men) (Godbole Para 5). Powwow Drum Source: Native Languages of the Americans website The foot drum was used by tribes such as Hopi, Aztec, Miwok and Maidu. It’s a unique type of drum among the Native Americans in that it is played using the foot. They were made from hollow logs of wood which were struck using poles and this was followed by resonance from these drums. The Tom Tom drums were small drums which were easily held by the hands. They are longer and narrower in design. Contrary to other types of drums, the hands are used to play the Tom Tom drums (Godbole Para 6). On the other hand, water drums are made of wood and filled with water. The water drums occur in two different types namely; Iroqusi and Yaqui. There are other types of drums such as Tarahumara, apache drums and Lakota. These are, however, less popular than those mentioned above. Every music in the Native American culture had to be accompanied with a drum. This is due to the fact that the people believed that this was the only way to reach the spirits hence the only way to communicate with the gods (Godbole, Para 7). Water drum Source: Native Languages of the Americans website Tribes and Traditions The Native Americans consisted of different tribes each with unique types of traditions and cultures. Some of these tribes include Sarasi, Ute, Kiowa, Hidutsa among others. Each tribe had its own form of rituals and activities. They were involved in several ceremonies most of which were religious gatherings and rituals. An example of such ceremonies is the Sun dance which was attended by large groups of people. Sacrifices were made during this ceremony to ensure that peace prevails in the community. This ceremony was carried out by a priest who was well known in the community. The Native Americans had different kinds of traditions such as healing traditions (Desy Para. 4). Most of the modern forms of healing have their roots in the Native American culture. Every tribe had its own elder who was a healer. In addition to being herbalists, these elders were also designated the duty of connecting the people with the spirits. The tribes believed in dreams which were translated so as to know the meaning. The people had a unique way of ending quarrels by using the â€Å"Talking Sticks† These were passed from one person to the next during meetings. It was a way of showing respect to others. Other traditions include cleansing rituals and the use of animals as guides. The latter implies that when an animal was seen either in real life or in a dream, it was believed that they were a form of guides from the gods (Desy Para. 6). Works Cited Desy, Phylameana L. Native American Healing Traditions, Tools and Healing Practices, 2010. Retrieved on May 14, 2010 from: http://healing. about. com/od/tools/a/nativetools. htm Godbole, Medha. Native American Drum Music, 2010. Retrieved on May 14, 2010 from: http://www. buzzle. com/articles/native-american-drum-music. html Leco, Mike. Native American Indian Culture, 2010. Retrieved on May 14, 2010 from: http://www. usatourist. com/english/inside/indians2. html Native Languages of the Americans. Native America Indian Flutes, 2007. Retrieved on May 14, 2010 from: http://www. native-languages. org/flutes. htm

Filipino colony in Borneo Essay

1. The North Borneo Project The Borneo project was a proposition of establishing a Filipino colony in Borneo under the British power. It would have been a great project but, like unfortunate plans, there were hindrances that led to the well-planned project to be left-out and dropped. One of the reasons would be the response of Governor General Eulogio Despujol. It is known that Dr. Jose Rizal sent letters to the Governor General for the approval of the said project. His first letter was not answered therefore Rizal wrote to him again. The letter was well composed in flawless discussion, but even in the respective tone he had noted the Governor’s failure to respond, indicated that the practise of illegal deportation was biased, and that whoever ordered them, bore the load of liability on his conscience. It will be presumed that with those in mind, Rizal would not have a positive response from the Governor. In addition to this, if the Governor approved of the plan, it would reveal to the world that people had been forced to self-exile in order to realize and obtain liberation. Furthermore, it would be an evident offense to renounce Spanish nationality, and a chain of diplomatic events would result from Despujol’s agreement with a foreign power. It would also be taken consideration that this site of the colony, being near to the Philippines, may be used as a base of operation for a revolution. Rizal after days or weeks’ time was informed of the Governor’s response. He thought that it was anti-patriotic and that he strongly rejected the project. He added that it would be best for Rizal to come home, but gave a vague security about guarantees that could be given for his citizenship. Another reason is his negotiations with the British North Borneo. Dr. Jose Rizal, in the absence of the governor, who was on leave, made transactions with the manager, Mr. W.B. Pryer, and the Secretary of the Government, Mister Cook. Both, especially Pryer, showed interest and favour to the said project, offering him good compromises and negotiations. While transacting with Pryer, Dr. Jose Rizal received an outstanding proposition. â€Å"During a period of eight months he had the option to buy 1,000 acres from the company and 5,000 during the next three years, at the price of $6 per acre, payable on terms, and a lease good for 950 years! All these, of course, were subject to the laws of B.N.B.(British North Borneo). The company offered to undertake the construction of buildings and planting of orchards, all payable in three years.† Then, when it came to Mr. Cook, the proposition changed. Cook offered Rizal 5,000 acres of land which came without payment for three years. After a few days, the governor finally received him to hear about his project. Conversely, Rizal learned that that the governor had not confirmed the offer of Cook, but the price would be P3 per acre. He was further disappointed when after two days Pryer wrote that the terms of negotiation has been sent to London for examination. It was not further explained but, in my opinion, Borneo being only a British protectorate, the examination would take a very long process and it is probable that it will not be approved. 2. Establishment of a College in Hong Kong Rizal planned to establish a college in Hong Kong to teach languages, science, and the arts, in the style of the Jesuit colleges. He had even drafted the regulations of the proposed school. The one who was supposed to fund it if ever it pushed through was Mariano Kunanan, a wealthy Pampango capitalist who promised 40,000 pesos to start the school. Having known the opposition of the propaganda to go back to the Philippines, he then with others in Madrid thought of the said project. This way, they still could educate the Filipinos without going back to motherland. In my opinion, their focus in establishing this in Hong Kong is the grounds that this is where most of the exiled Filipinos are sent. In addition, many Filipinos visit Hong Kong in various reasons, especially those who belong to families that are well-to-do, knowing that it is near to the Philippines. Another thing is that he may have thought of going against the wrong ways of teaching and administering of some of the Dominican priests that results them to choose the way of education of the Jesuits.

Best Novel of the Twentieth Century Essay

Best Novel of the Twentieth Century Alfred Nobel gave his last name to one of the most prestigious literature prizes today. He specified that the award should go to ‘the person who shall have produced in the field of literature the most outstanding work in the ideal direction’ (Cited in Danson & Gupta, 2005) Over the years the criteria the prize was awarded on kept on changing along with the changing times. â€Å"In 1964, the French philosopher, novelist and playwright Jean-Paul Sarte voluntarily declined the Nobel Prize. † (Danson and Gupta, 2005, p. 212) The prize for the best novel of the twentieth century will follow guidelines that perhaps even Sartre would consider just and accept the prize if it were offered to him. Today, the Nobel Prize is regarded as one of the highest honors in literature but there was a period in history when Sartre’s refusal threatened its universality of honor. Five years later, Samuel Beckett received the award and the Nobel Prize gained back some of its authority as a universal honor. Becket had contemplated whether he should accept the award or not because he realized the recent controversy arisen by Sarte’s rejection but did not want to simply mimic his actions. (Danson & Gupta, 2005, p. 213-4) â€Å"The Booker Prize was launched in 1968 to provide a benchmark for the ‘best of contemporary British fiction’ by awarding a prize for what was deemed to be, in the joint opinion of the judges selected by the management committee, the most outstanding novel by a ‘British or Commonwealth writer’ in any given year. † (Danson & Gupta, 2005, p. 295) Tom Maschler found the booker prize and can be viewed as a successful marketer of his time. His goal was to ensure that serious British fiction gains market share through public relation-ing efforts, specifically, the use of touch programs. He did for books back in the 1960’s for books, what people do for movies now: create a lot of hype before the release date, a lot of publicity, and going big at the box office. Stated by Iyer in 1993, â€Å"the Booker [had become] London’s way of formally commemorating and coronating literary tradition †¦ the closest thing in writing to the movies’ Academy† (cited in Danson & Gupta, 2005, p. 295) â€Å"Plato suggests that literature is not an end in itself; it has a broader social responsibility which imposes a duty on poets to make sure that their works are not immoral or untrue. Poetry and art in general have fundamental responsibilities to the society that produces them. If poets are unwilling to tether their imitations of life to the demands of that society, Plato argues, then they should be kicked out of the republic. † (Danson & Gupta, 2005, p. 4) This idea by Plato is the concept behind instrumentalism. If Plato was alive today, he would condone ‘Corporate Social Responsibility’ all the way. Just like any big corporation should be held responsible for what its actions are outside of producing a certain product or service, Plato believed that poet was responsible for what he was producing. In reality, Corporate Social Responsibility, if analyzed in the long run, can be the best thing for a company. If a company carries out its duties other than delivering a great product to society, it gains the people’s trust, maintains goodwill, and cashes in on the steady profits in the long term. In the same light, according to Plato, a poet must create poetry responsibly and cater to the needs and demands of his society. In doing this, the poet must create works that might eventually become simply a thing that society demands. By doing this, literature looses its essence and becomes simply what the public wants but to create continuously what the public wants and have it accepted by them is an art of its own. To observe the cycle like this, Plato’s simple theory of producing work responsibly becomes producing work to cater to a specific demand, which then becomes a sort of artistic economics, and simply a work of beauty like Oscar Wilde’s. For this reason, instrumentalism or aestheticism alone cannot be the judge of good literature. Basically, both the Nobel and Booker were found to expand British literature, the former by means of transforming the judging criteria from time to time and the later by 21st century marketing tactics. â€Å"A neo-Kantian might advise the Nobel or Booker judges as follows: derive your standards for judging literary works themselves rather than by following extant rules of literary judgment; look to exemplary works of genius for guidance in judging the work before you; treat such works as models, and never reduce them to a list of determinate rules, formulae or precepts. † (Danson & Gupta, 2005, p. 203) Keeping in mind the advice given by the neo-Kantian the new prize for the best novel of the twentieth century will weigh the literatures strength according to its aesthetics, instruments, and modernist views. The goal of the prize is not to simply canonize a work of literature or deem it best because beauty is a more important characteristic than content or vice versa. The goal is to view the work for it is, just like a human being, and appreciate what it intends to do or tell. Like the age old example of ‘apples and oranges’, the prize will look at each work for what it is. A work may not be deemed the best simply because it is more inclined towards Wilde’s criteria or Plato’s criteria. No one will be thrown out of ‘The Republic’ but instead the competition will be different because the apples will be competing against the other apples and the oranges against the other but not against each others. In other words, a work may be the best aesthetic piece of literature or the best instrumentalist literature. The winner will be the work which tells of something deeply moving and presents new ideas that are life changing way in the most beautiful manner possible. The winner will the perfect blend of apples and oranges and the runner up will be the best apple, the best orange, or the less perfect blend of the two. â€Å"†¦Writers such as Oscar Wilde and Joris-Karl Huysmans advocated a view of art which denied that it should have any moral, political or social function. † (Danson & Gupta, 2005, p. 4) Cuddon stated in 1982 that â€Å"art for art’s sake† (cited in Danson and Gupta, 2005) was the fundamental of aestheticism. When we consider Virginia Woolf’s novel Orlando, it has all the elements of beautifully portrayed writing and meaning and content. What causes this text to be the winner of the prize for the best book of the twentieth century is that as time went on, the books purpose and meaning evolved. â€Å"In a survey of the Nobel Prize, Kjell Espmark (1999) discerns the following phases: from 1901 to 1912, prizes were given to writers who demonstrated ‘a lofty and sound idealism’; from 1912 to 1920, a ‘literary policy of [political] neutrality’ was followed; in the 1920s, award winners were marked as a possessing a classical ‘great style’; in the 1930s, ‘universal interest’ was considered key; from 1946 to 1977, writers were chosen who had made a ‘pioneering’ contribution; from 1978 to 1985, attention was given to ‘unknown masters’; from 1986 onwards, the emphasis had been on recognizing the literary productions of the ‘whole world’†(Danson & Gupta, 2005, p. 211) Unlike the Nobel prize and its changing criteria over the years, Orlando was viewed differently as time went on. â€Å"We read Orlando now most often as a feminist work that explores the boundaries of gender and sexuality and the limits of women writers within literary history, or as a sharp critique on the possibilities of biography. But Orlando was often first read by its contemporary audience as a gossipy portrait of Vita Sackville-West. †(Tetterton, 1995) When the novel was first written it was a mere work of comedic art with no instrumental purpose but to paint a certain portrait of someone. Virginia Woolf’s writing is difficult to read and understand because of the transitions she makes and her style of writing. Back in the day, this novel was, â€Å"†¦taken as the delightful joke that Woolf herself claimed it to be. It was a hugely successful joke — not just critically, but financially as well, both in England and America. It was Orlando that enabled the Woolf’s to purchase their first car, and it put them on stable financial footing for the rest of their lives. † (Tetterton, 1995) The novel perhaps served an instrumental purpose to the Woold family but not society, it was viewed as a work of fiction and no action was taken against it because of the hints of lesbianism since the main character was a man when he fell in love the princess. This work could be simply viewed as ‘art for the sake of art’ at the time by the audience but it had a greater purpose. Some say that it was a secretly a love letter to the woman Virginia Woolf loved. When we read Orlando now we pay more attention to the gender issues present in the book. The book was not viewed as an important work I feminine and lesbian literature back in the day because none of the feminist movements had occurred yet. When we look at the work now we can’t help but get a sense of what Woolf was really trying to say. It was only in the later years that the work evolved from simply aesthetical and comical to instrumental. Woolf shed’s light on the issue of lesbianism and gets away with it in the era where other writers were being banned for bringing up the same subjects. She fulfils the purpose of feministic liberation because after the 300 years the main character becomes a liberated and free woman in the early nineties. These demands were initially not required by society and no one but Virginia and her contemporaries who felt the same way craved the need for someone to bring about this revolution. Today, Virginia Woolf’s Orlando caters to the demands of society and the feminist revolution that is still shaping itself and the freedom of exploring one’s sexuality freely. Virginia created the perfect blend of aestheticism and instrumentalism with the aide of time. In the century that it was written in, the novel served its aesthetic purpose and in the next century it the audience learnt to look at its real instrumental purpose. Woolf created this perfect blend and proved that she was two steps ahead of the whole world. She was a modernist because she re-evaluated where society currently stood and where it needed to go and through what means. Woolf paved a way for future writers to explore new territory and have the freedom of self expression. One argument presented by Kelly Tetterton at the The Fifth Annual Virginia Woolf Conference at Otterbein College, June 18, 1995 is that the segue the audience made from the comical to the serious category is through the publication method of the book. She points out, â€Å"Partly yes — we are far more sensitive to issues of gender than those readers of long ago because it’s now part of our social consciousness; even those who might disagree with such a critical approach must now acknowledge the validity of the approach itself. And partly no — we are simply reacting to what we’re given to read. Take a look at the most recent paperback covers for Orlando — one from Harcourt Brace Jovanovich and one from the Quality Paperback Book Club. Anyone casually glancing at these covers is likely to suspect that issues of gender and sexuality are involved in the text beneath the covers. The 1973 HBJ paperback gives us two almost identical figures, one male and one female, divided by a clock; the 1993 QBC book cover is more abstract, but there’s a prominent pink triangle on its spine and back. If we are better readers today, it’s because we have some help from the publishers. † (1995) The second half of her argument is valid because the pictures or hype that surrounds a text greatly affect how a work of literature is viewed. The different publications have a sort of Booker Prize affect on the audience. The different paperback version somewhat manipulates what’s inside and this factor can be used to sway the judgment about the work greatly. Nevertheless, the publication or marketing aspects do not take away from the book itself because part one of the argument presented by Tetterton is just as valid and in sync with the entire critique of the book making it the best book of the twentieth century. â€Å"In 1934, the first issue of the British journal Left Review published a position statement by the Writers’ International, a group of radical writers. The statement included the following thoughts on what role writers should play in the British society:†¦It is time for these, together with the working-class journalists and writers who are trying to express the feelings of their class, to organize an association of revolutionary writers. † (Danson & Gupta, 2005, p. 117) Interpreting this role British writers were asked to play in society is the very fundamental of instrumentalism, producing responsibly what the society demands as a whole. The author of Sunset Song, Lewis Grassic Gibbon replied to this message in a mostly positive manner except for two discrepancies. This declaration stated that literature â€Å"is anything but elevated, self-contained or sacrosanct, as the aesthetes had claimed; rather, for the Writers’ International, literature has the potential, even and obligation, to criticize society and to contribute to the building of a socialist future. † (Danson & Gupta, 2005, p. 118) Gibbon said, â€Å"I hate capitalism; all my books are explicit or implicit propaganda. †(cited in Danson & Gupta, 2005, p118) The first of the two points Gibbon disagreed with was that capitalism was perhaps dead economically but the literature was thriving, untouched, and unharmed and that there was a huge difference between the two. Second, he thought that writers should actually work for the socialist coast and not just say it. (Danson & Gibbon, 2005) The use of Scottish accents and dialects is present throughout the entire novel. This style earns him points for true instrumentalism. He sticks to his roots, much like the writers of today who add flavorful touches of their mother tongue in their works. From the earlier point about supporting the revolutionary cause of socialism he strips away whatever he can of capitalism by staying true to his origins no matter what. â€Å"The young Chris must choose between life on the land, her Scottish identity, and the English part of her which draws her away from home towards books and education. Yet even once she has made her decision, the way of life of her community is altered forever by the Great War. † (BBC) The story is about a little boy understanding what really is going on around him and how he must deal with everything. The book is runner up to Orlando by Virginia Woolf because it is the best work of instrumentalism at its extreme whereas Woolf’s novel encompasses all the concepts of aesthetics to modernism to instrumentalism. Sunset Song is a great example of a believing in a cause and writing for it to change the society as a whole and lead into a revolution. â€Å"However, it is important that while Sunset Song mourns the loss of a past age, it is not hopeless. The images of light and the morning star in the closing pages of the novel anticipate the rest of the trilogy, emphasizing Gibbon’s desire to construct a future rather than simply mourn the loss of a Golden Age. † (BBC) Gobbin, like his response to the Writers’ International delivers what he has said and paints a window to the future. He can be viewed as a modernist in the sense that he re-evaluated how society was going to reach a certain place and stuck to different ideas and did not conform to capitalistic views. â€Å"Gibbon uses the narrative device of flashforward, or prolepsis, at the start at each of the four main parts of the novel. † (Danson & Gupta, 2005, p. 132) His style of writing and the techniques he uses also earns him points for creatively constructing the passage of work. â€Å"All Gibbon’s sympathetic characters – the Guthries, Chae Strachan, Long Rob and, more ambivalently, Ewan Tavendale – are associated with the traditional peasant way of life. In contrast, the characters who embrace small-scale capitalist production – Ellison, Mutch, Munro and Cuddiestoun – are represented as thoroughly unattractive. † (Danson & Gupta, 2005, p. 141) The author clearly indicated his leaning towards socialism through his characters and their analysis throughout the book. He successfully achieves his goal of taking a stance against capitalism and that lands him into the runner up spot in the best writer of the twentieth century. â€Å"An important motivation at the core of Gibbon’s writing, closely connected to his political commitment, is his desire to rescue the forgotten, unrecorded histories of Scotland’s poor. † (Danson & Gupta, 2005, p. 150) Gibbon is one of those revolutionaries whole believes that all the toil and blood and hardship that went into making the future what it is today should never be ignored. It should be remembered and used as inspiration to move forward and achieve even greater things. (Danson & Gupta, 2005) Virginia Woolf takes away the award from Gibbon’s for first place because she is a modernist in the true sense. Gobbin beautifully portrays what an instrumentalist should do and inspires people and connects with them on a deep level from the get go. He has always presented his work seriously and believed it to bring about a change and get to the end through revolutionary socialist means. The judgment criteria of this award is not to award a socialist when a socialist revolution is going on or a capitalist when capitalism as it its peek. The goal is to judge literature for what is no matter what guards the standards of society now. Gibbon’s is a story that can be read in the democratically inclined times of today and still have an impact and show the clarity of how one can stick to his beliefs and paint a convincing and moving piece of literature. References Brown, R. D. , & Gupta, S. (2005). Aestheticism & modernism: debating twentieth-century literature 1900-1960. Twentieth-century literature : texts and debates. London: Routledge. Brown, R. D. , & Gupta, S. (2004). The popular and the canonical: debating twentieth-century literature 1940-2000. Twentieth-century literature : texts and debates. London: Routledge. Gibbon, L. G. (1981). Sunset song. New York: Schocken Books. Tamir, E. (2007). Gupta/Johnson’s A Twentieth-Century Reader and Johnson’s Debating Twentieth-Century Literature, 1940-2000. Science-Fiction Studies. 34, 343-345. Tetterton, Kelly (1995, June, 18). Virginia Woolf’s Orlando:. Retrieved May 18, 2008, from http://www. tetterton. net/orlando/orlando95_talk. html The Writers. BBC, Retrieved May 19, 2008, from http://www. bbc. co. uk/scotland/arts/writingscotland/writers/lewis_grassic_gibbon/works. shtml Woolf, V. (1928). Orlando: a biography. New York: Harcourt, Brace.

Marketing Explanation Essay

Background of marketing: Starting In the 1920’s it was the production era. A product was thought to be good if it was bought by a customer. Producers could only sell what they could produce. From the 1950’s marketing was shown in a sales era. Customers didn’t buy anything unless they needed it. Communication and persuading customers to buy your good was now stronger then it was so some companies goods were better than others. From the 1960s onwards most markets have become saturated (the size of the market remains the same). This means that there is now intense competition for customers. The sophistication of marketing management has therefore developed into what we now see in a modern marketing department. Marketers are involved at a strategic level within the organisation and therefore inform an organisation about what should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers. Modern marketers research markets and consumers. They attempt to understand consumer needs (and potential needs) and allocate organisational resources appropriately to meet these needs. Modern marketers are particularly interested in brands. They are also increasingly interested in ensuring that employees understand marketing, i.e. that everyone within the organisation involves themselves with marketing activities. Started from the 1990’s organisation had to start considering what customers actually want and had to form relationships to create ‘loyal customers’. Function of marketing: â€Å"The function of marketing is to encompass the whole process of deciding which product and services the customer will want and how will they be delivered to the customer†. (Travel & Tourism book 1, Page 112) What are the aims of marketing? * Meet customers’ needs * Know the competition * Manage any threats * Research customers need * Know the market Marketing Mix: The marketing mix describes the key elements that an organisation uses to inform and persuade and meet the customers’ needs using the 4 P’s. The 4 P’s are: * Product * Price * Place * Promotion Product: â€Å"a product is anything that is offered to the marketplace that can satisfy a customer’s perceived need† (Eric Davies, Successful marketing book, 2012, page 78) Price: How much the product is being sold to the customer for? Place: The place of marketing focus of how the product is contributed to the customers and where it is being stored. Promotion: who the product is being sold to (target audience) Marketing Segmentation: marketing segmentation is the way how the target market is divided into different sectors that are a best fit for them. The 4 groups are: * Demographic * Social-economic * Geographical * Psychograph Demographic segmentation: â€Å"Gender, age, income, housing type, and education level are common demographic variables.† (http://www.decisionanalyst.com) Social-economic segmentation: Mainly split you’re through your personality. The main groups are consumer attitudes, values, behaviours, emotions, perceptions, beliefs, and interests. Geographical segmentation: This is based on where you live e.g. post code Psychographic segmentation: â€Å"This is perhaps the most common form of market segmentation, wherein companies segment the market by attacking a restricted geographic area. For example, corporations may choose to market their brands in certain countries, but not in others.† (http://www.decisionanalyst.com) E-marketing: The process of using digital technology to market products and services. Company ethos: Values and beliefs that define the company, normally expressed in vision & mission statements. Virgin Atlantic Mission Statement: â€Å"Safety, security and consistent delivery of the basics are the foundation of everything we do.† â€Å"The success of our three year strategy requires us to build on these foundations by focusing on the business and leisure markets and driving efficiency and effectiveness.† (http://www.virgin-atlantic.com) Ryanair Mission Statement: Ryanair will become Europe’s most profitable lowest cost airline by rolling out our proven ‘low-fare-no-frills’ service in all markets in which we operate, to the benefit of our passengers, people and shareholders. Ryanair’s objective is to firmly establish itself as Europe’s leading low-faresscheduled passenger airline through continued improvements and expandedofferings of its low-fare service.’ Ryanair’s goal is to provide a no frills service with low fares designed to stimulate demand. (http://www.scribd.com) Consumer protection: Rules & legislations that protect customers from many bad problems e.g. fraud, flight delay. There are 3 Main act that cover consumers. They are: * The Consumer Act 1987 * Data Protection Act 1998 * The Unfair In Consumer Contract Regulations 1999 The Consumer Act 1987: An Act to make provision with respect to the liability of persons for damage caused by defective products; to consolidate with amendments the Consumer Safety Act 1978 and the Consumer Safety (Amendment) Act 1986; to make provision with respect to the giving of price indications; to amend Part I of the Health and Safety at Work etc. Act 1974 and sections 31 and 80 of the Explosives Act 1875; to repeal the Trade Descriptions Act 1972 and the Fabrics (Misdescription) Act 1913; and for connected purposes. (http://www.legislation.gov.uk, 15th May 1987) So if there was an item on the plane that says its 69p but its scanned as 80p you have a right to purchase it for 69p. Data Protection Act 1998: The Data Protection Act (DPA) gives individuals the right to know what information is held about them, and provides a framework to ensure that personal information is handled properly. (http://www.admin.ox.ac.uk) The Unfair In Consumer Contract Regulations 1999: The Unfair Terms in Consumer Contracts Regulations 1999 (SI 1999 No 2083) (the Regulations) recognize that, in many circumstances, consumers have no power or influence over the details of the terms which they are asked to agree to when entering into consumer contracts. The purpose of the Regulations is to set a framework within which firms must work when drawing up their contact terms and conditions, and appoints certain third parties (known as â€Å"Qualifying Bodies†) who are authorized to challenge firms when they think a particular term is unfair. (http://www.cml.org.uk) Standards of practice: The advertising standards authority is an independent body set up to police the rules for advertising, sales, promotion and direct marketing. The system is aiming to protect consumers and maintain the integrity or marketing communications. P.E.S.T: P.E.S.T stands for: * P- political * E- economic * S- sociocultural * T- technological Travel & tourism organisations have to be aware of the external factors that affect or influence their business. Political factors: Some political factors that would affect an organisation are: * Changes of government * Increase in tax * Security law Economical: Some economic factors that would affect an organisation are: * Recession * Exchange rates * Unemployment Socio-cultural: Some socio-cultural factors that would affect an organisation are: * More tourists * Income/trends Technological: Some technological factors that would affect an organisation are: *New technology * Websites * IT References: 1. (www.cim.co.uk) 2. http://www.atkinsmarketingsolutions.com/wp/2011/04/07/dr-philip-kotler-defines-marketing/ Friday, 16 November 2012 3. (Eric Davies, Successful marketing book, 2012, page 8) 4. (Travel & Tourism book 1, Page 112) 5. (Eric Davies, Successful marketing book, 2012, page 78) 6. (http://www.decisionanalyst.com/publ_art/marketsegmentation.dai) 7. (http://www.decisionanalyst.com/publ_art/marketsegmentation.dai) 8. (http://www.virgin-atlantic.com/en/gb/allaboutus/missionstatement/index.jsp) 9. (http://www.scribd.com/doc/80225985/Marketing-Plan-for-Ryanair) 10. (http://www.legislation.gov.uk/ukpga/1987/43,15th May 1987) 11. (http://www.admin.ox.ac.uk/dataprotection/)

Kindergarten thru third grade non retention act

Allow me the privilege and the honour of convincing you today in understanding in something I hold very dear to my heart and which I believe so monumental that it must be heard and realized by our entire nation. The No Child Left Behind Act of 2001 has been one of the most valuable pieces of legislation created for the education of our children despite the criticisms it receives (Haney, 2007).Though I believe that most of its contents mean well, I also humbly beg to differ and allow me to state that the children from kindergarten to the 3rd grade will be experiencing more harm than good by this act. Thus, let me declare that the students from kindergarten to the 3rd grade must not be promoted if they did not meet the requirements.I deeply understand the sentiments of a lot of people who believe that children at this level must be given the chance and opportunity to grow regardless of how they performed. In other words, it does not matter what scores they get. What is important is tha t, they be allowed to continue without the thought of the failure. However, the real question is, are we truly helping these children by ignoring that they need help? Will doing this really solve our problems in setting higher standards in education?I firmly believe that we are not helping the children who failed to reach the requirements by promoting them. I believe that we are not giving a solution but only aggravating the problem itself. We cannot act blind pretending that in the long run, everything will be just fine. The moment we let these children be, we are clearly not addressing their potential for growth and development.If a child does not meet such a requirement, then more attention must given to that child. The child must be nourished and given attention to better improve and to truly give the child chance at learning and gaining as much as he or she can.With this I can assure all of you that we will not only heed the call that beckons for better education but more impor tantly, we can bring out the best in every child.REFERENCESHaney, W. (nd) Evidence on Education under NCLB (and How Florida Boosted NAEP Scores and Reduced the Race Gap). Center for the Study of Testing, Evaluation and Education Policy. Lynch School of Education. Boston College. Retrieved 7 June 2007.

Abortion Essay Example | Topics and Well Written Essays - 250 words - 2

Abortion - Essay Example It is well supported by a few religions including the Christianity. Abortion has been debated since ancient times, Aristotle presented his views about the issue as "delayed ensoulment". According to Ted Lockhart, "perform actions that we are maximally confident are morally permissible". This argument is known as the "moral certainty" argument. Every mother has the right to decide upon the birth of the child and therefore Ted Lockharts suggestion served to deal abortion as a practical solution in contrast to the moral issues. It is the preference which should ideally have women as the choice maker as under a given circumstances women is the best judge to nurture the fetus and later the child with utmost care and devotion, lacking to do so could culminate into psychological problems in the child. In the present situation where women are contributing equally to the economic growth and development, continuing with the pregnancy may hamper career growth. It is essential to understand that the personal ethics of women are imperative to pursue the pregnancy. Moreover, the anatomy of the body should also allow the continuity of the pregnancy, especially at the later stages of life when the female cannot afford to continue with the pregnancy and hence termination of pregnancy should be allowed. It is not moral to give birth to the unwanted child and nurture the child with least botheration. In certain cases conception could be the result of contraceptive failure or a woman may not be prepared for; such cases dem and legalization of abortion. Any pregnancy cannot occur without the male partner. It is therefore necessary to have a consent of the father as well before aborting the child. If the father agrees to take up the responsibility of the child, women gains confidence. In the present era where relationships are fragile, women do not want to have any binding to forgo her career or liberty. Now-a-days living relationships are prevailing and under such

Depression Article Review Example | Topics and Well Written Essays - 500 words - 1

Depression Review - Article Example A person can also sleep more or less when in the state of depression or experience a change in appetite. The other major symptoms are feeling like committing suicide or sometimes feeling worthless to oneself and the society. The authors provide a list of the types of depression providing individuals with the relevant information regarding depression and its severity. The major types of depression are Bipolar disorder or the manic-depressive disorder, which is an occurrence of major depression and elevated moods in individuals (Torpy, Janet, Alison & Richard n.p). Dysthymia is another type of depression with symptoms, which can last for not less than two years. The other types are postpartum, and seasonal affective disorder with the first occurring in a mothers or fathers after childbirth and the second occurring during periods of low sunlight. Relatives of depressed persons should understand the various types to enable them handle their patients effectively and avoid complications. The authors of the article are very keen to provide various ways of handling and treating depression in individuals and helping them to live normal lives. There are various treatments for depression depending on the type and cause such as medication. A depressed person can take antidepressants medicines although their results might take long before they work on a person. Physiotherapy can also reduce depression such as changing one’s thoughts, attitudes, and relationship that might be causing depression (Torpy, Janet, Alison & Richard n.p). One should always think positively and avoid being alone by engaging in conversations and sharing with trustworthy friends. For seasonal depression, exposure to sunlight on a daily basis can help solve the problem and go on with life. There are also series of treatments by use of electric current that is passed through the brain especially for those under severe depression. According to the authors, depression