Business Plan Degree Assignment Example | Topics and Well Written Essays - 3000 words

Business Plan Degree - Assignment Example Mission Statement of the Business Plan: First and foremost I would like to state the Mission Statement of our Business Plan. The Mission Statement of Thame Valley Golf Club should be to make it a professional Golf Club, making it a profitable one utilizing all its facilities to the maximum capacity. Thame valley golf club is situated in Oxfordshire, approximately 4 miles north of Thame Town centre. It consists of a par 36 full-length 9-hole course. The course is situated 10 miles north east of the city of oxford and 4 miles north of Thame town centre, Alysbury is about 10 miles away and High Wycombe is around 2 miles to the southeast. Motorway access is reasonably good as the M40 is only 5 miles away and M4 is around 25 miles away. The course is currently of 9 holes but land is available to build a further 9 holes in the future. There is only one set of Tees for the course. There is a practice putting green adjacent to the clubhouse and a large teaching and practice area. No PGA professional has been in place. Hence lessons have not been promoted. A local PGA Pro is running on ad hoc basis. The arrangement with the local PGA Pro is terminated with a mutually agreed settlement. At present a small shop selling regular day-to-day items and accessories is run by the owner's daughter. A new shop will be established near the test tee, where there exists an outbuilding, which will be made secured now. The Pro has to make the interiors of the shop. Facilities available: Male Female changing and shower rooms. Administrative offices Cafeteria style eating area Golf shop Current shop membership, Membership and Green Fees. The membership is growing steadily. Currently the membership stands at 419 comprising 196 men, 22 women, 99 seniors (Male), 19 seniors (Female) and 11 juniors. The owner targets to increase the membership to 700 with Men Ladies and juniors as main target group. The cost of the membership is as follows: Entrance Fee 175 Adult yearly subscription 385 Senior Yearly subscription 225 Junior 85 Social 15 Visitor 9 midweek ,, 12 a weekends ,, With members 8 The no. of round played by visitors averages at 35 and that of 30 rounds by members. Target round for visitors doubled at 50 rounds. External: Surroundings: There are 8 primary schools, 2 secondary comprehensives, several colleges and Oxford University in the surrounding. There are also two leisure centres and 3 private health clubs within 10 miles surroundings. Until recently there were 2 golf shops but due to fierce competition one of them has shut down. Competition: There are two more golf clubs in the surroundings: 1. The Old Established Private Members Club There is the St. Annes club, which is a private club situates around 9 miles from Aylasbury. It is a 103 years old club. This as professionally designed reputed golf club. It has a small practice area used by the professional for teaching. There is a small shop but is not well stocked.